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Retail Marketing, by Peter J. McGoldrick
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The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.
- Sales Rank: #2789403 in Books
- Published on: 2002-02-01
- Format: International Edition
- Original language: English
- Number of items: 2
- Dimensions: 3.82" h x .59" w x 2.95" l, 3.09 pounds
- Binding: Paperback
- 672 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By mario duarte
This book is the best in retail
1 of 1 people found the following review helpful.
Great book to kick stat your retail marketing engine.
By Adam Armbruster
Peter McGoldrick has hit on many good points about retail marketing. From the impact of simple ideas, to remembering that retail is in effect, an entertainment experience. However, we should never let this point confuse us with the importance of generating a buying desire by a consumer. In the end it's always all bout the sales numbers!
I consult 500 retailers a year..they all should read this book! Nice job Peter!
0 of 0 people found the following review helpful.
Retail Marketing
By Brad Furniss
I read this book and most of our team have as well here at Pivotal Retail Marketing [...] we believe that the points covered in this book are a great starting point for students to understand the technical issues which need to be covered off.
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