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Ten Types of Innovation: The Discipline of Building Breakthroughs, by Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
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Innovation principles to bring about meaningful and sustainable growth in your organization
Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation�explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.
- Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
- Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field
The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
- Sales Rank: #28822 in Books
- Published on: 2013-04-15
- Original language: English
- Number of items: 1
- Dimensions: 9.55" h x .78" w x 7.48" l, 1.46 pounds
- Binding: Paperback
- 276 pages
Review
The most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject. (Elite Business, June 2013) This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place. (Start Your Business, October 2013)
From the Back Cover
Innovate your way to meaningful and sustainable growth
Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...
For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.
Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.
Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.
" Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."
Roger L. Martin, Dean, Rotman School of Management
"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."
Ralph Jerome, VP of Corporate Innovation, Mars, Inc.
" Ten Types of Innovation will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."
Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation
"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."
Dipak C. Jain, Dean, INSEAD
" Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."
Curt Nonomaque, President and CEO, VHA
About the Author
Larry Keeley is a globally recognized leader in innovation effectiveness, a topic he tackles as a professor in design and business schools, and as a speaker, writer and researcher. In 1981, along with his mentor Jay Doblin, he cofounded Doblin--an innovation consulting firm that is now the innovation practice of Deloitte Consulting LLP. He has worked on innovation challenges in 55 different industries and with many of the world's leading firms and philanthropies. He is both a board member and adjunct professor at Chicago's Institute of Design, and also teaches at Kellogg Graduate School of Management and Northwestern University's McCormick School of Engineering.
Ryan Pikkel is a design strategist at Doblin. He is responsible for guiding clients and teams through programs to articulate and develop innovations. Ryan also develops new tools and processes for Doblin. His work has spanned industries, and he has helped establish innovation capabilities for clients in Seoul and Mumbai. He is also a member of adjunct faculty at the Institute of Design.
Brian Quinn leads client relationships and programs at Doblin. He partners with senior executives to help their organizations innovate and become better innovators. Brian has worked with startups and Fortune 500 multi-nationals alike across sectors. He also develops new perspectives and methods for Doblin. His writing has appeared in Fast Company and The Conference Board Review, and he is a sought-after speaker at industry conferences and events.
Helen Walters is a New York City-based business and design journalist. She is currently the Ideas Editor at TED. Formerly, she worked as a writer and researcher at Doblin, and was the editor of innovation and design at Bloomberg Businessweek. She writes for numerous international publications, is the author of several design-related books, and is regularly invited to take part in discussions about the business of design at conferences.
Most helpful customer reviews
31 of 34 people found the following review helpful.
A good book that goes beyond the distinction between product and process innovation
By Jackal
CONTENT
This is a good attempt to provide a classification of innovations. Very few books try to go beyond the distinction between product and process innovation, sometimes also including service innovation. This book lists a full ten ideal types of innovation. Actual innovations typically draw on a couple of the ideal types. This is a nice perspective, which can open the horizon for people engaged in innovation. People with a particular functional background often miss out on other types of innovation.
I would say the focus is the management of innovation so the key audience is business-oriented people; either higher level executives or innovation project managers that are closer to the commercial side. Still you should consider this mainly an innovation book and not a strategy book. Having said this, some of the innovation types are closer to strategy. Those sections of the book has a lot in common with All the Right Moves: A Guide to Crafting Breakthrough Strategy and Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business.
The book does not deal with the process of coming up with an innovation (teams, creativity, culture, decentralised organisation, skunk-works, etc.). For more practical tools you have the companion (authors seem affiliated) book 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, even though that book is not at all a very good book.
The book is based on ideas from a consulting company called Doblin in Chicago. Some ten years ago I read that the book would be published. I do not know what happened, but at the very least the book is not a rushed job to make a quick buck. Still books don't improve after such a long gestation period.
ALL THE LINKS TO REFERENCES IN THE BOOK ARE ALREADY BROKEN. THE CONSULTING COMPANY BEHIND THE BOOK WENT BANKRUPT SO MAYBE ONE SHOULD TREAT ITS IDEAS WITH CAUTION. NO ATTENTION TO DETAIL. HOW CAN LINKS BE BROKEN 2 MONTHS AFTER THE BOOK IS PUBLISHED? THE CONSULTING COMPANY WHO BOUGHT THE ASSETS AT THE BANKRUPTCY AUCTION CLEARLY DOES NOT CARE ABOUT DETAILS EITHER.
STYLE
The book is similar to Osterwalder's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, which tries to create a similar kind of structure for business strategy (even though they use the more fashionable term business model). I like both books to some degree. However, both suffer from trying to include a bit too many concepts. Both books have ten parts frameworks and clearly the authors really wanted ten components to their frameworks. Another problem with both books is that many people will apply the frameworks mechanically, i.e. as check lists just to be ticked. Sadly, soon somebody will probably create software that instantly creates a business plan.
There is a recent trend to use graphics instead of text in books. Book publishing is traditional, but this is following what the management consulting industry did in the 1980s; slides instead of reports. It is good that the approach has reached book publishing some 25 years later.
Other problems? The authors' command of the English language is poor despite being native speakers. They also don't write much, maybe just 50 pages of text. The book is a bit too wild in the graphic layout. It is also clear that they hold back a lot of practical information and tools. They want to sell consulting services. Maybe even the new corporate owner of Doblin erased a lot of information. The examples are okay, but the description is remarkably shallow. I think fact checking could have been better.
The book is good, but not a masterpiece. Despite the flaws in style, the book is worth four stars.
16 of 17 people found the following review helpful.
Deep, Broad, Structured, Fundamental Reference for Adult Students and Professionals
By Robert David STEELE Vivas
Another reviewer has laid out the book's structure. This review builds on that one.
I've been a fan of several innovation books, such as The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail and The Innovator's Solution: Creating and Sustaining Successful Growth, while also respecting earlier pioneers such as Peter Drucker, Innovation and Entrepreneurship. When I got this book my first impression was "too much design" (at first glance it looks like an advanced comic book) but after several passes I now consider this volume perfect -- the authors have put an EXTRAORDINARY amount of thinking into going beyond the ten types of innovation (each discussed in its own chapter) to the nuts and bolts of spotting trends, making innovation happen, and keeping innovation alive (often the hardest).
Certainly this book is superb for students in any sector -- government, private, non-profit, I'd even suggest the declining labor unions and churches study this book. It has universal value and applicability. It is also a book that is easily sufficient to warrant being in a CEO's handful of books worth returning to over and over again. At one level this is a textbook, at another level this book, as it is designed, is perfect for recurring reflection.
The underpinnings of the book are impressive -- over 3,000 cases. The index is usefully divided into Companies, People, and Topics.
Missing from this book -- perhaps even justifying a sequel -- is more emphasis on whole systems modeling, true cost economics, and completely new models of production such as the emerging trends of open money and new forms of accounting, sharing, and the new terms degrowth, anti-consumerism, and peak consumption. Although the book addresses the use of information to spot innovation opportunities, it does not address the fact that perhaps 80% of everything we are told by banks, corporations, and governments is a lie -- within academia that is probably closer to 40% but the other 60% is old knowledge. Somewhere, firmly rooted in this book but exploding beyond it, lies the concept of META-INNOVATION. Pioneers like Stewart Brand have tried to address this. Put simply, this book here is best in class for innovation from the inside out. Still missing, although I tried in my own way to address it (see my signature line), is a book on innovation from the outside in -- innovation that stems from a massive cultural shift that imposes buy-cotts against Monsanto, Walmart, Google, Microsoft, and other "innovators" that continue to betray the public interest and demands completely new forms of doing EVERYTHING, starting with Open Source Everything (OSE).
See Also:
Philosophy and the Social Problem: The Annotated Edition
Ideas and Integrities: A Spontaneous Autobiographical Disclosure
Whole Earth Discipline: An Ecopragmatist Manifesto (Hardcover)
Designing a World that Works For All: Solutions & Strategies for Meeting the World's Needs
Need, Speed, and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Problems
The Leadership of Civilization Building: Administrative and civilization theory, Symbolic Dialogue, and Citizen Skills for the 21st Century
How People Harness Their Collective Wisdom And Power to Construct the Future (Research in Public Management (Unnumbered).)
Best wishes to all,
Robert David STEELE Vivas
INTELLIGENCE for EARTH: Clarity, Diversity, Integrity, & Sustainability
20 of 22 people found the following review helpful.
Not recommended
By Ron Webb
This was truly a disappointment. I read the "Look Inside" part of the text, and it promised that the book would provide a framework for teams to innovate in business-focused environments. I have read other books on innovation and they focused more on individual innovation, and creativity. This one, I thought, would be more practical. I was wrong. It is rather a very abridged collection of Harvard Case Study-like examples of when and where innovation occurred in the past. None of the snippets were helpful, and a few were actually wrong or mis-leading. Very disappointing stuff.
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